Elmer’s Great North Parade


Suitable for all ages

Elmer has long been a favourite children’s book character and, as the National Centre for the Written Word, we are very excited to be taking part in Elmer’s Great North Parade – A Wild in Art event in support of St. Oswald’s Hospice.

The parade, which begins on 21 August and will run for 11 weeks, will see multiple locations across the North East turning patchwork and welcoming their own Elmer! And here at The Word, in honour of our Amazing Space exhibition and in celebration of the 50th anniversary of the Moon landing, we’re thrilled to welcome our own patchwork figure – Elmer Armstrong! Created by artist Mik Richardson, Elmer Armstrong celebrates the first man to walk on the Moon – Neil Armstrong.

Make sure you come along during the trail to get a selfie with our fantastic Elmer and download the app so you can tick him off your trail list! You can also get involved with Elmer activities throughout the building!

Please note: We’re open seven days a week; but make sure you check our opening hours when visiting during the trail.

Don’t forget to tag us in your Elmer Armstrong pictures on Twitter and Facebook and use the hashtag #greatnorthelmer #ElmerArmstrong.

About Elmer’s Great North Parade

Elmer’s Great North Parade will take over Tyne and Wear from 21 August to 1 November 2019 with a spectacular art trail featuring individually designed elephant sculptures based on the much-loved Elmer character.

Elmer the Patchwork Elephant, written and illustrated by David McKee, remains one of the most iconic and widely read children’s book series of all time. The Elmer books have been translated into more than 50 languages and have sold over 8 million copies worldwide since it was first published by Andersen Press in 1989.

After the 11 week trail there will be a farewell weekend and an auction, where the sculptures will be sold to raise funds for St. Oswald’s Hospice.

For more information about the trail visit www.greatnorthelmer.co.uk, or Facebook, Twitter and Instagram.

If you have a disability of any kind or you require special assistance, please contact us on 0191 427 1818.