Promoting literacy through sport – our project with South Shields Football Club

A new project between ourselves and South Shields Football Club got underway this week.

The project aims to promote literacy through sport and 11 lucky youngsters from 2 local primary schools, Westoe Crown Primary School and St Bede’s RC Primary and Nursery School, were able to get involved.

Children from Year 5 and Year 6 of both schools were invited to attend a SSFC match earlier this month against Mickleover Sports and then a handful of those children were invited to The Word as part of the literacy project to write and record their match day experience.


In the session, ran by local writer James Whitman, the children explored different writing techniques to create a match report and then were able to record their reports in our Media Studio with the support of OpenZone @ The Word.

South Shields defender Blair Adams, who has a degree in sports journalism, also attended the session alongside Club Media Officer Daniel Prince and Foundation Manager Steve Camm. The children were given the opportunity to ask them questions to add information to their match reports.

The session was a huge success and we are delighted that The Word has been able to play a part in this exciting venture, which has hopefully fuelled young people’s interest in literacy by sharing their sporting experience.

This is a very exciting partnership with South Shields Football Club which hopefully will continue to grow. It has also put a spotlight on the fantastic facilities we have at The Word including the Media Studio run by OpenZone and the support we received from the library service. This is part of a programme of works specifically for children and young people in South Tyneside that we deliver with sponsorship support from Mirabaud.

Take a look at the Match Reports: