The site is an extremely prominent, gateway site. It provides a strong link between the Ferry Terminal and South Shields Town Centre and serves to link the Riverside character area with the Town Centre and historically important Market Place in South Shields.
South Shields Market Place lies to the east of the site and has been home to a market for almost 250 years. The centre of the Market Place is occupied by the Grade I listed Old Town Hall. The Old Town Hall is a landmark at the end of King Street which continues directly on to the Tyne via Dean Street. To the East King Street leads on to Ocean Road and together, they form a direct route linking the River Tyne to the coast.
The Market Place has already been remodelled, as part of South Shields 365, to enhance its townscape quality providing a fitting space to complement and enhance the Grade I listed Old Town Hall.